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UK Cyber Week 2024

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How to Communicate Cybersecurity

18 Apr 2024
Culture & Strategy
1. Absolute Beginner

Cybersecurity is an innovative industry, yet its marketing approach is surprisingly old-fashioned. Neon binary code, men in hoodies, poor production quality, complex language and acronyms in every other sentence.

In this engaging and thought-provoking session, content marketing leader and creator of the Cyber Made Human podcast Alice Violet, shares actionable insights. Whether you’re targeting communicating with fellow-techies, CEO’s or people who don’t even know what the word cybersecurity means, this session will teach you how to create meaningful, engaging and memorable content.

Your audience wants clarity, not complexity.

Key Takeaways:

  1. What you’re doing wrong
  2. What other industries to take inspiration from
  3. How to humanise your brand
  4. The power of storytelling
  5. How to make cybersecurity beautiful
Alice Violet, Strategic Content Producer - Alice Violet Creative

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