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UK Cyber Week 2024

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From 'awareness’ to ‘measurable behaviour change’; a behavioural science perspective

17 Apr 2024
Culture & Strategy
2. I've heard of ransomware

Traditional awareness assumes that the “problem” with insecure behaviour stems from a lack of knowledge, skills or understanding.
In this talk, Tim explores why behavioural science says otherwise. He will touch on how habits bypass executive function. And how cognitive biases result in us acting without thinking. Drawing on this and theories like the Habit Discontinuity Hypothesis he will explore ways that we can adapt our approaches to awareness to drive secure behaviours with real examples that can be applied in organisations large and small.

Key takeaways:
• Understand and avoid five common mistakes made in tackling security awareness
• Understand the behavioural science, learning science and psychology behind why traditional approaches fall down
• Understand how knowledge of these theories can be used to move beyond awareness, towards secure behavioural change and reduced risk
• Actionable insights to apply to any organisation’s approach to this, be it large or small.

Tim Ward, CEO & Co-founder - Think Cyber Security Ltd.

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