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UK Cyber Week 2024

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In the moment nudges – What? How? Applying nudge theory to awareness

18 Apr 2024
Culture & Strategy
2. I've heard of ransomware

What would it be like to be “there”, just when you were needed, to offer a tap on the shoulder and steer your colleagues in the right direction when they were about to do something risky? Click a link, plug in a USB, upload a file, give away their credentials…? This takes nudge theory to its logical conclusion – timely, in the moment and even measurable.

In this talk, Tim will touch on why we should be looking at nudge theory, what makes a good nudge and why, how to run a campaign to steer behaviours, and the potential impact this approach can have. He will also offer some takeaways on how to apply nudge theory, behavioural and learning science to your own awareness campaigns as you build up towards real-time nudges.

Key takeaways:
• Understand what nudges are and how to use them
• Understand the behavioural science, learning science and psychology behind real-time nudges
• Understand how to apply a campaign-based approach using nudges and how to measure it.
• Actionable insights to apply to any organisation’s approach to this, be it large or small

Tim Ward, CEO & Co-founder - Think Cyber Security Ltd.

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