We have compiled all the materials you require to ensure you can shout as much as you can about your stand and gain the best possible results from exhibiting at the show. It's essential to utilise the tools available here so you can create your own communication plan to market the show to your customers and prospects.
If you don't know where to start, we have also put together a template communications calendar with all the key dates and deadlines for the show.
We've put together a useful guide to help you get the best out of exhibiting at the event with tips for planning your pre-event marketing campaign, tips for running your stand onsite, and post-event activity to follow up your leads:
Email marketing is a powerful tool so don't forget to build a campaign to your own database of customers and prospects with this suggested timeline of activity:
If you are new to social or don’t do much of it we've put together a guide to run you through the basics and essentials you need to know for best practice posting about your presence at the event: